Soical Issue Essays - Scraggly Beard, Morning Kiss, Steam Roller

1. lavish hands are full of angry drunks profusely keep and never give sneakers running at sneakerly speed while I watch with swollen feet escalator going down to floors of voided checks I am the man boob that underoos mock 2. abominable clippers fright and slither scared feet and broken soles careful toes crawl ahead severing clips, they run back a day watch the sun to spot east from west forgetting directions, which is which dormant boos, ohhss, and no's stale tastes, stagnant waste scraggly beard and downturned nose kicking dirt and blinding eyes time in barrows collect and sour till pickled tons weigh and topple and mustar'd strength collect and gather as far as the line in which it settled in turn start again with bandaged toes and in the distance, a steam roller 3. elongated arms and swapped foot misprints tick tack no's and un'coloring books bitter buttons say, "keep arms tucked and shoes in dotted lines" through bedroom windows, tyrannosaurus eye puddled waters from windshield wipers haphazard floods from grief drunk clouds and grimace bellows and stares cautionary measure from soggy sleeves bend and blunder caterpillar knees must deviate unhomely plans from arm pit locks to something grand unbuttoning cuffs, arms lift and breathe cold turkey, cramps and trembles shaky grips reach for glowing stars but only hook like fingers from busy hands once again, feet are halted, tagged and frozen toss the sneakers, toss the game, to walk away with hands dragging two strides sunken under is when pocketless hugs meets elongated arms 4. morning kiss without bad breath lets be bears in hibernation become like puddy drippy puddles the cupboard bottom falls apart ?whew? just missed the furnace stroll from first to home stranded pickings making dinners pocketless hugs for us to share pick the muck between your toes sink the cargo left uncanny Jacob?s ladder count the steps toy armies left for dead make our omelet nice and cheesy molding crafts, knitting sweaters homeless birds, homeless buttons foundations for bliss to happen 5. a place of yawns and toasty snacks my inflatable chair, sit and relax with arms to rest to catch to wear so pliant to troubles bearing down catch your weight sinker and stone sweet romance euphonically sad as a safety pin pokes out its side 6. stray ball of yarn rolling into spools anatomy of travesties, seedy wakes dismay widdling spindles compiling my doom downcast arrows grieviating shapes anatomy of travesties, seedy wakes dismay soap box operas, cracked voice dramas, self ridicules downcast arrows grieviating shapes grievance creates bright wholesome views soap box operas, cracked voice dramas, self ridicules mirrored glass, reflections, and rabid corrections grievance creates bright wholesome views penciled lead draws pictures with grooves

Advertising may be described as the science of arresting the human intelligence Essay Example

Advertising may be described as the science of arresting the human intelligence Essay Example Advertising may be described as the science of arresting the human intelligence Essay Advertising may be described as the science of arresting the human intelligence Essay Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Butler Leacock Advertising may be described as the science of striking the human acumen for a period to get money from it. It is used in many different ways for all diverse principles. Ads are used to get the word out to the consumers whether its for selling a product or to promote a special occasion. Advertisements are found in various place such as on TV, newspapers, billboards, internet, pop-ups, banners, cars and through people. Its pros and cons and word of mouth is probably the best form of advertising, as where TV advertising isnt as big as it used to be because of newer technology and most people change the channel or tune out. Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion1. It must be seen or heard by potential buyers. Basically with ads its the most important aspects of any business to selling their products or service. Without sale, no business can succeed very long. The bottom line in any ad is quite simple: To make the reader buy the product or service2. A lot of companies spent extravagantly large amounts of money to make campaigns for their products to get the most from their patrons. One way they do this is by undergoing advertising techniques. Companies appeal to consumers in many different ways to persuade them to buy their products3. Advertisements are written according to a straightforward master formula which consists of four steps. 1 Advertising Wikipedia (2004) [online] at http://en. wikipedia. org/wiki/Advertising 2 Cyberganda Advertising Jeanell Bertels (2005) [online] at community. k12. mo. us/webquest/bertels/quest. htm 3 Media Awareness. They are, attract the ATTENTON of your prospect; INTEREST your prospect in the product; cause your prospect to DESIRE the product and finally demand ACTION from the prospect4. There are also numerous advertising techniques used to grab the human intelligence and to guide them into paying for a product or service. Avant garde is a technique suggesting that using this product puts the user ahead of times e. g. a toy manufacturer encourages kids to be the first on their block to have the new toy. Bandwagon suggests that everybody in using the product and that you should too in order to be part of the group e. g. a credit card company quotes the number of millions of people who use their card. Another technique is by using facts and figures in their advertisements. Statistic and objective factual information is used to prove the superiority of the product e. g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 km/h. An alternative method used is through patriotism where it advocates purchasing this product show your love of your company e.  g. a company boasts about its products being made in Australia and employing Australian workers, Plain folks suggests that he product is a practical item of good value for ordinary people where it shows an ordinary family sitting down at a table for breakfast and enjoying their product the other is the Snob appeal where it shows the product being used by an elite group of customers with a luxurious and glamorous lifestyle e. g. a coffee manufacturer shows people dressed in formal clothing drinking their brand at an art gallery. Testimonials are another great way to sell items for consumption and a famous personality is used to endorse the product e. g. a famous NBA player recommends a particular brand of shoes. Last but not least is the technique through wit and humor. Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by cleaver use of visuals or language. The approach to take them extra dollars from the consumer pockets is on an all time high. With the fast food industries there has been a lot of controversy about the freshness and the health issue. 4 Advertising Campaign About. com (2004) [online] at http://advertising. about. com/od/smallbusinesscampaigns/a/youradcampaign. htm The fast food outlets came up with a new strategy to get rid of the negative stereotypes surrounding their companies. To overcome these problems, fast food outlets such as McDonalds came up with a new fresh and healthy menu for their customers. McDonalds issued out a campaign to start a Deli Choice menu for their consumers (see appendix 1). This was therefore due to the number of obesity levels and the criticism surrounding McDonalds through the film Supersize Me. McDonalds then introduced this to get a message to the public that their food isnt all fattening and unhealthy. They also started to put the nutrition details on every burger meal for their customers. The Salads Plus was also inserted into the menu to make the image give the impression of being healthy. Weve developed the range by adding new items and making improvements to some of the existing ones to ensure the Salads Plus menu range will leave you feeling great (see appendix 2). Through this manner, McDonalds are trying to make a statement to say that their products are healthy and that they have made a change from the past. McDonalds uses the technique of patriotism where they also tell their customer that their meat is all 100% Australian and that its endured to be of the highest quality5. With the fast food competition, McDonalds and Subway always were big rivals. They both used adverting techniques to make the other opponent look ghastly. With all the debate about the health issues, communication is a big part in it all. Without the communication, no one in the public will know the truth about all the good and bad things that happen in any class of advertisement. Advertising is used to grab out emotion in whichever sort of way and it will make us rethink about what we need to satisfy our needs. Ads can make us come back to something be decided to leave but through different viewpoint each time.